Free tool
Ad budget calculator
Four numbers in, and you see what your ad budget can realistically buy: visitors, customers, cost per customer and ROAS. Everything is calculated in your browser — nothing is sent anywhere.
Visitors / month
750
New customers
15
Cost per customer (CAC)
€60
Estimated revenue
€3,750
Profitable
ROAS ≥ 3: every euro brings back 3 or more. A healthy place to scale from, carefully.
These are estimates built from your own assumptions — not a promise. Real numbers depend on your offer, your page and the platform. Dyano builds your acquisition plan on your real data and tells you which channel to start with, and with what test budget.
Frequently asked
What is ROAS?
ROAS (Return On Ad Spend) is the revenue generated per unit spent on ads. A ROAS of 3 means 1 spent on ads brings back 3 in revenue. Below 1 you are losing money; above 3 you have room to scale.
What counts as a good cost per click (CPC)?
It depends on your market. For local services (plumber, salon…), expect 0.50 to 2 per click. In B2B or SaaS, often 1 to 4. The calculator lets you test your own assumptions — start from your real numbers if you have them.
Are these numbers guaranteed?
No, and we will not pretend otherwise. They are estimates built from YOUR assumptions. Real results depend on your offer, your landing page and the platform. Dyano then builds your plan on your real data.
Which channel should you start with?
Dyano builds your acquisition plan on your real business: the channel to launch first, the test budget, and the one action for Monday morning. The full audit is free.
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